News & Media
Exhibition announcements, industry insights, exhibitor news, buyer stories, and company updates from the world of wine & spirits trade.
How Wineries Can Reach Hotel and Restaurant Wine Buyers in China
A commercial B2B guide for wineries on penetrating China's hotel and restaurant (HoReCa) channel, covering import structures, sommelier outreach, and on-trade pitching.
How to Prepare Buyer Meetings at Interwine: A Winery Checklist
Master buyer negotiations across China and Southeast Asia with this rigorous checklist for Interwine events, covering pre-show targeting, bilingual collateral, unit economics, and pipeline follow-up.
Sep 11, 2026
Beyond the First Wine Shipment: How to Build Repeat Orders in China
Securing your initial container into China is only step one. Discover how export managers and wineries build sustainable depletions, active secondary distribution, and profitable repeat orders in the evolving Chinese wine trade.
Sep 11, 2026
How Wine Associations Can Plan a Collective Pavilion in Asia
A strategic guide for regional wine associations and export consortia on planning, financing, and executing a high-impact collective pavilion across major Asian wine expos.
Sep 11, 2026
Singapore as a Wine Distribution Base: Questions for Export Managers
Evaluating Singapore as an ASEAN wine distribution base requires assessing high fixed-duty hurdles, licensed bonded warehousing, and multi-market re-export economics. Discover the essential commercial questions export managers must ask before committing inventory.
Sep 11, 2026
How Importers Can Find Wineries Seeking Representation in Their Market
Discover how wine importers can systematically find and vet international wineries seeking representation through trade shows, bilateral export agencies, and structured business matching.
Sep 11, 2026
How to Calculate Wine Exhibition ROI Before Booking a Stand
Learn how to calculate wine exhibition ROI before booking a stand. Discover the contribution margin formula, fully loaded cost breakdowns, and a pre-show feasibility model.
Sep 11, 2026
Restaurant Wine Suppliers: Comparing Bottles, Terms and Reorder Reliability
A commercial procurement guide for sommeliers and beverage directors comparing wine bottle architecture, credit terms, minimum order quantities, and reorder fulfillment reliability.
Sep 11, 2026
Interwine Buyer Registration: Eligibility, Required Information and Next Steps
A complete operational guide for wine and spirits trade buyers registering for Interwine expos and roadshows. Learn exact eligibility rules, mandatory form data, verification criteria, and post-registration procurement planning.
Sep 11, 2026
Gin and Vodka Brands in Asia: Qualifying Importers and On-Trade Partners
A commercial B2B guide for international gin and vodka brand owners looking to qualify regional importers, navigate tariffs, and secure premium on-trade listings across Asia.
Sep 11, 2026
Spanish Wine Brands in China: Build an Importer-Ready Commercial Offer
A commercial roadmap for Spanish wineries and regional associations to structure an importer-ready offer in China, covering regulatory compliance, channel margins, and pitch architecture.
Sep 11, 2026
How to Build Your Interwine Supplier Shortlist
A step-by-step procurement framework for professional wine and spirits importers to evaluate, score, and build an actionable supplier shortlist for Interwine trade expos and roadshows.
Sep 11, 2026
Wine Export Price List Template: What Asian Buyers Need to Compare Offers
A professional wine export price list for Asian buyers must go far beyond domestic cellar-door rates. Discover the exact structural data, Incoterms, landed-cost tiers, and pallet configurations required to win commercial deals in China and Southeast Asia.
Sep 11, 2026
Planning a Productive Day at Interwine: Supplier Meetings and Tastings
A tactical B2B guide for wine and spirits buyers, importers, and distributors to organize a high-efficiency day at Interwine across meetings, tastings, and logistics.
Sep 11, 2026
French Wineries Entering China: Prepare Your Portfolio for Importer Meetings
A commercial roadmap for French wineries entering China. Learn how to curate your portfolio, master CIFER/GB standards, protect IP, and negotiate margin architectures with Chinese wine importers.
Sep 11, 2026
How Whisky Brands Can Find Importers in China and Southeast Asia
A commercial B2B guide for whisky distilleries and brand owners on sourcing, vetting, and negotiating with licensed importers across China and Southeast Asia.
Sep 11, 2026
Already Have a Chinese Importer? How Exhibitions Can Support Regional Growth
Securing an importer in China is only step one. Discover how wineries and spirits producers leverage regional exhibitions to expand tier-2 distribution, support distributor sales, and protect commercial control.
Sep 11, 2026
Vietnam Wine Buyers: How to Prepare for the Interwine Hanoi Roadshow
A commercial preparation guide for Vietnamese wine buyers, importers, and F&B purchasing directors attending the Interwine Hanoi Roadshow. Learn how to audit portfolios, evaluate unit margins, navigate import compliance, and pre-book producer meetings.
Sep 11, 2026
How to Meet Wine Buyers in Guangzhou and South China
A commercial roadmap for winery owners and export managers on how to meet wine buyers in Guangzhou and South China, covering regional buyer archetypes, customs compliance, and b2b trade matchmaking.
Sep 11, 2026
Guangzhou Exhibition or Hanoi Roadshow: Which Format Fits Your Brand?
Choosing between a mega-fair like Interwine Guangzhou and an intimate regional tour like the Hanoi Roadshow depends on export capacity, market maturity, and target margins. This commercial guide compares cost structures, buyer profiles, and ROI models to help wine and spirits producers choose the right Asia route.
Sep 11, 2026
Thailand Wine Buyers: What Exporters Should Prepare Before a Trade Meeting
A commercial preparation guide for wine exporters meeting Thai buyers. Master the 2026 Sole Agent deregulation, Thai FDA and Excise Department compliance, landed-cost modeling, and pitch-deck strategies to secure distribution.
Sep 11, 2026
Interwine Guangzhou 2026: A Practical Exhibitor and Buyer Planning Guide
A strategic, operations-led guide for wineries, spirits exporters, and commercial buyers preparing for Interwine Guangzhou (16–18 November 2026) and subsequent regional tours.
Sep 11, 2026
What a Hotel Beverage Director Needs Before Listing a New Wine
Discover the critical criteria hotel beverage directors require before listing a new wine, covering margin thresholds, supply logistics, staff training, and compliance.
Sep 11, 2026
Sourcing Spirits at Interwine: A Buyer’s Guide to Comparing Brand Owners
A commercial buyer's guide to auditing, benchmarking, and selecting global spirits brand owners across Guangzhou, Vietnam, and Interwine roadshow circuits.
Sep 11, 2026
Chilean Wineries: Choosing China and Southeast Asian Distribution Partners
A commercial guide for Chilean wineries selecting distribution partners across Mainland China and Southeast Asia, covering customs compliance, partner vetting, and channel economics.
Sep 11, 2026
Italian Wineries in China: How to Match Regional Wines with the Right Sales Channels
A commercial B2B guide for Italian wineries navigating China's wine market, detailing how to route regional DOC/DOCG wines into e-commerce, on-trade, and membership retail channels.
Sep 11, 2026
How to Source Wine Directly from Producers at Interwine
A commercial B2B guide for professional wine buyers, importers, and hospitality procurement teams detailing how to source wine directly from international producers at Interwine exhibitions.
Sep 11, 2026
Finding Champagne and Sparkling Wine Importers in China: A Channel-Fit Guide
A commercial B2B guide for wine producers and export managers evaluating route-to-market channels, regulatory requirements, and importer profiles for Champagne and sparkling wine across mainland China.
Sep 11, 2026
Planning Your 2027 Interwine Programme: Guangzhou, Vietnam and Asian Roadshows
A commercial roadmap for winery owners and export managers planning their 2027 Interwine calendar across Guangzhou, Vietnam, and Southeast Asian roadshows.
Sep 11, 2026
Australian Wine in China: How to Find Demand After the Restocking Phase
Following Beijing's tariff removal and the post-restocking normalization, Australian winemakers face a changed Chinese wine landscape. Discover actionable commercial routes to identify genuine pull demand across Tier 2/3 cities, white wine growth, and curated B2B matching.
Sep 11, 2026
Wine Supplier MOQ and Mixed Cases: Questions to Resolve Before Your First Order
Negotiating wine supplier MOQs and mixed cases requires balancing landed costs, pallet configurations, cash flow, and regulatory compliance. Use this structured B2B buyer checklist to resolve critical commercial questions before committing to your first international purchase order.
Sep 11, 2026
China Wine Brand Preparation: Trademark and Label Questions to Resolve Before Exhibiting
Resolving China trademark registration and Chinese back-label compliance before exhibiting protects wineries from trademark squatting, customs detentions, and commercial deadlocks.
Sep 11, 2026
Wine Buying Teams: How to Prepare a Group Visit to Interwine
A tactical operational framework for wine buying teams preparing a group visit to Interwine, covering role division, compliance, ROI modelling, and scheduling.
Sep 11, 2026
Exclusive Wine Distribution in China: Questions to Ask Before Agreeing Terms
Granting exclusive wine distribution in China requires vetting geographic scope, import licenses, IP filings, and sales targets before signing any contract.
Sep 11, 2026
Selling Wine to Vietnam’s Hotels and Restaurants: Build the Right Distribution Route
A commercial roadmap for wineries and spirits brands seeking HoReCa distribution in Vietnam, covering licensing under Decree 105, sommelier engagement, and regional routes.
Sep 11, 2026
The Wine Trade Fair Follow-Up Plan: From Tasting Notes to Qualified Opportunities
Transform post-show tasting notes into signed distribution contracts. A tactical 5-phase wine trade fair follow-up plan covering CRM triage, Incoterms pricing, sample governance, and cross-channel outreach.
Sep 11, 2026
How to Prepare Your Interwine Business-Matching Profile
A high-converting Interwine business-matching profile requires verifiable specifications, clear commercial Incoterms, and audited channel positioning. Learn how buyers, importers, and brand owners optimize technical profiles to secure pre-scheduled, high-margin B2B trade meetings across Guangzhou and Southeast Asian roadshows.
Sep 11, 2026
Which Wines Should You Bring to an Asian Trade Fair? Build a Buyer-Focused Portfolio
Learn which wines to bring to an Asian trade fair by structuring a commercially balanced, buyer-focused portfolio tailored to regional tariffs, margins, and market channels.
Sep 11, 2026
Reaching Bali Hotel Wine Buyers Through Qualified Indonesian Partners
A commercial B2B guide for international wineries and export managers on reaching Bali luxury hotel and resort wine buyers by navigating Indonesian import quotas, IT-MB licensing, excise duties, and vetted distributor partnerships.
Sep 11, 2026
A Small Winery’s Guide to Exhibiting in Asia on a Defined Budget
A practical, budget-focused guide for small wineries exhibiting in Asia. Learn how to allocate capital, manage sample logistics, calculate unit economics, and secure long-term importers across China and Southeast Asia.
Sep 11, 2026
Can You Exhibit Wine in China Without a Local Importer?
Yes, you can exhibit wine in China without a local importer. Learn how international wineries legally ship samples, meet GACC Decree 248 rules, and secure distributors.
Sep 11, 2026
How to Find Wine Importers in Vietnam Before the Hanoi Roadshow
Discover how wine producers and export managers can identify, qualify, and pre-book meetings with licensed wine importers in Vietnam before attending the Hanoi Roadshow.
Sep 11, 2026
Building a By-the-Glass Wine Range: A Buyer’s Tasting and Cost Checklist
A commercial buyer's guide to building a profitable by-the-glass (BTG) wine range. Master sensory assessment, pour cost formulas, preservation economics, and menu engineering.
Sep 11, 2026
From Trade-Fair Tasting to Supplier Approval: A Wine Buyer’s Checklist
A commercial wine buyer's step-by-step checklist to bridge the gap between trade-fair tasting notes and formal supplier approval, compliance, and PO issuance.
Sep 11, 2026
Hotel Wine Procurement Checklist: Compare Price, Supply and Service
Streamline hotel beverage sourcing with an operational checklist. Compare landed costs, supply chain reliability, and supplier service standards to protect pour margins.
Sep 11, 2026
Organic Wine in Asia: How Buyers Evaluate Certification and Commercial Fit
A commercial guide for wineries on how Asian importers, distributors, and retailers evaluate organic wine certifications, compliance frameworks, shelf-life, and unit economics.
Sep 11, 2026