Become an Exhibitor

Become an Exhibitor

Take your wine & spirits brand into new markets and connect with buyers, importers, distributors, retailers and hospitality professionals across Asia.

Interwine international wine and spirits exhibition floor
Limited Exhibitor Package

One package. Two destinations. Two opportunities to grow in Asia.

Present your wines and spirits, conduct tastings, and meet importers, distributors, buyers, and industry partners face-to-face in 2 key Asian markets.

Guangzhou, China
16–18 November 2026
Interwine & Spirits Asia
Hanoi, Vietnam
20 November 2026
Interwine Hanoi
  • 1 Standard Booth in Guangzhou
  • 1 Standard Booth in Hanoi
Limited Offer
Guangzhou Standard BoothUS$4,888
Hanoi Standard BoothUS$2,200
Normal combined valueUS$7,088
Limited Package
US$4,880
You save US$2,208
Select Both Events

Two Standard Booths. Two Asian events. One package.

30,000+
Professional Buyers
60+
Countries & Regions
1,200+
Exhibitors
20+
Years of Experience
650+
International Exhibitors
30,000+
Trade Buyers
50+
Countries Represented
20+
Years in Asia

Producers from the world's leading wine regions exhibit at Interwine

Bordeaux
Rioja
Tuscany
Napa Valley
Champagne
Mendoza
Barossa
Douro
Piedmont
Marlborough
Stellenbosch
Sonoma
Business Opportunities

What you gain.

Meet Professional Buyers

Meet Professional Buyers

Connect with 1,500+ international buyers, importers, distributors and retailers actively sourcing wine & spirits.

Connect with Importers & Distributors

Connect with Importers & Distributors

Build relationships with the trade partners who move product across China and Southeast Asia.

Expand into Asian Markets

Expand into Asian Markets

Enter or grow your presence in the world's most dynamic wine & spirits consumption region.

Develop Distribution Channels

Develop Distribution Channels

Open new routes to market through established regional distribution networks.

Showcase Your Wines & Spirits

Showcase Your Wines & Spirits

Present your brands, vintages and portfolios directly to the people who buy.

Reach Retail & Hospitality

Reach Retail & Hospitality

Meet the decision-makers behind retail shelves, hotel lists and restaurant programs.

Choose Your Event

Two ways to exhibit.

Interwine & Spirits Asia 2026

Guangzhou, China
16–18 November 2026
Pazhou, Guangzhou

Interwine Roadshow — Vietnam

Hanoi, Vietnam
20 November 2026
Hanoi, Vietnam
How It Works

The exhibitor journey.

01

Create Your Account

Register a secure exhibitor account with email verification.

02

Submit Your Reservation

Choose your event and complete the exhibitor application.

03

Team Review

Our team reviews your reservation and contacts you.

04

Receive Your Order

We create your official commercial order with pricing.

05

Confirm & Pay

Review, confirm your order, and choose a payment method.

06

Exhibitor Confirmed

Payment confirmed — your participation is official.

37th Edition · Guangzhou

Where wine business is possible.

The 37th Interwine & Spirits Asia takes place from 16–18 November 2026 in Guangzhou, bringing global producers together with professional buyers from Asia, Southeast Asia, Hong Kong, and Macao.

Dedicated zones for premium wines, spirits, and other alcoholic beverages combine precise business matching with high-level forums to support market entry and brand growth.

20,000 m²
Exhibition Area
60+
Countries & Regions
30,000+
Trade Buyers
1,200+
Exhibitors

Exhibited Categories

WineWhiskyCognacBrandySparkling WineVodkaOrganic WineBeerChinese BaijiuAccessories
Development History

More than 20 years of trade connections.

  1. 2004

    Ketong International Exhibition established.

  2. 2005

    The first professional wine and spirits exhibition was organized in Guangzhou.

  3. 2006–2009

    Interwine entered a period of steady development.

  4. 2010

    Interwine launched its first city roadshows in China.

  5. 2011–2016

    Annual exhibition area grew to as much as 100,000 m².

  6. 2017

    Interwine Beijing was successfully launched after the Guangzhou exhibition’s growth.

  7. 2018–2020

    Interwine broke boundaries and introduced new event formats.

  8. 2021–2026

    The platform completed a full, high-quality professional upgrade.

Customized Events

Extend your presence beyond the booth.

Interwine supports producers with focused promotional formats designed to build visibility, buyer relationships, and stable importer connections across Asian markets.

  • 01B2B tasting events and masterclasses
  • 02Winery and regional promotion events
  • 03National themed roadshows
  • 04Wine academy programs
  • 05B2B tasting dinners
  • 06Winery and region tours
  • 07Asian-market consulting and importer development
Booth Quotation

Choose the right space for your brand.

Compare raw space, standard booths, and country pavilion formats for the 37th Interwine & Spirits Asia in Guangzhou.

Raw Space

USD 480 / m²

Space only · Minimum 36 m²

  • Maximum freedom for a custom booth build
  • 10% surcharge for two open sides

Standard Booth

USD 4,880 / 9 m²

Ready-to-use exhibition space

  • Core booth facilities included
  • 10% surcharge for two open sides

Pavilion Booth

Country pavilion formats

Coordinated presentation by country

  • Italian Pavilion: USD 4,880 / 9 m²
  • Australian Pavilion: USD 2,880 / 6 m²

Booth Facility List

Facilities supplied with applicable fitted booth packages:

  • Information desk ×1
  • Negotiation table and chairs ×1 set
  • Display cabinet ×1
  • Bar stool ×1
  • Storage room ×1
  • Spotlights ×3
  • Power socket (500W) ×1

Booth availability, pavilion allocation, and final commercial terms are confirmed by the Interwine sales team.

Ready to exhibit at Interwine?

Start your application today. Our team will guide you through every step.

Start Your Application